By Manuel E. Yepe
A CubaNews translation. Edited by Walter Lippmann.
A different kind of publicity regarding Cuba has begun to reach
U.S. TV viewers, who, for more than half a century, have received
only slanderous criticism about political life on the island.
It is not that the mainstream media have changed their hostile
orientation, but the mere fact that some of them have allowed
–albeit paid– a different kind of publicity than
the one demanded by the US power elite since the triumph of the
popular revolution in 1959, is an encouraging sign for US
citizens and, of course, also for Cubans.
A new bipartisan coalition (Republican and Democrat) called
“Engage Cuba”, constructed of entities interested in developing
ties with Cuba, has emerged in line with the official
announcements of the governments of Washington and Havana in
December 2014. It has launched a campaign in major US media,
criticizing the archaic bans denying US citizens their
constitutional right to travel to and do business with Cuba.
The 30 second ad, produced by the advertising firm Shorr Magnus
Johnson, began airing on Tuesday, June 16, on cable television
services Fox News, MSNBC and CNBC.
The text points out that Americans are free to travel anywhere
in the world –with the exception of Cuba– and that
an estimated 5.9 billion dollars in annual US exports from the
United States are currently blocked by the outdated prohibition
–more in keeping with the Cold War– which prevents
trade with Cuba.
In the words of James Williams, president of the Engage Cuba
coalition,“Public polls show that Americans are saying,
‘We are tired of the Cold War-era policy that won’t
let us trade or travel to Cuba. We want our government to let us
play a role in this significant period of transition.’
That’s why we’re launching Engage Cuba.”
Engage Cuba had a role in negotiating the landmark deal that has
enabled the Cuban Interests Section and the future embassy of
Cuba in Washington to receive indispensable banking services for
the current process of normalization.
The coalition supports draft legislation known as Freedom to
Travel to Cuba Act (S. 299), submitted by Senators Jeff Flake and
John Boozman (Arizona Republicans) and Patrick Leahy (a Vermont
Democrat), which already has forty co-sponsors in the Senate.
Engage Cuba’s membership includes organizations and enterprises
in all sectors and major business groups like the National
Foreign Trade Council, the National Association of Manufacturers,
the Consumer Electronics Association, the Council of the
Americas, and the American Society of Travel Agents.
Also members of Engage Cuba are civil society organizations like
Third Way, CubaNow, Cuba Study Group and the Center for Democracy
in the Americas.
In addition, Engage Cuba is working directly with leading
companies sharing the goal of removing the travel and trade ban
on Cuba, such as Procter & Gamble, Cargill, Caterpillar, Choice
Hotels, and the Havana Group, among others.
“There is a growing number of bipartisan agreements, more than in
the previous 54 years of the policy of isolation, which has hurt
our own businesses and farmers,” said Steven Law, who was head of
the office of former Senate Majority Leader Mitch McConnell/ A
aside from being the chair of the American Crossroads, McConnell
now serves as Senior Advisor to Engage Cuba. “The future of a
commitment with Cuba has come, and it’s time for Congress to help
manage the transition of that policy.”
“One of these days, our legislative branch of government
is going to have to start functioning,” says Luke Albee, a
senior adviser to Engage Cuba who served as chief of staff to
U.S. Senators Mark Warner and Patrick Leahy. “There is no
better way to help make this happen than to change our archaic
Cuba policy. It is in our national interest. And it is fair for
the United States and for the Cuban people.”
It is unquestionable that US citizens are among the most misled
and misinformed in the world. Their right to know the truth has
been systematically blocked and manipulated.