Cuban Journalists for Better Use of the Media on the Net


Cuban journalist are seeking to increase the effectiveness of the use of the social networks as well as the content of their messages.
By: Nelson García Santos

Villa Clara.— Cuban journalists gathered in the First Regional Workshop on Cuban Media on the Net, held in Santa Clara, capital of the central province of Villa Clara last week.

Presided over by the head of the Media Department in the Central Committee of the Communist Party of Cuba, Roberto Montesinos, the workshop focused on the challenges Cuban journalists face to make better use of the internet when it comes to spreading Cuba’s message to the world.

In order to achieve this, Cuban journalists must create a communication strategy in which they work responsibly and professionally, he said.

The political leader also pointed out that this work should not be taken as just another work task. The work must be effective otherwise it may end up doing more damage than good.

Montesinos called on the journalists to effectively organize, plan and execute all the strategic tools available to them.

Journalist of the written press, radio and television discussed extensively the application of new formulas to increase the quality of the materials broadcast and the effectiveness of the materials released through web platforms, websites, emails, and the profiles on social networks of both media professionals and webmasters.

In this sense, the journalists at the workshop agreed that it is necessary to change the poor intent of many of the messages conveyed by Cuban media and increase the quality of the content.

In the case of the social networks, journalists were invited to go beyond the headlines and make a personal assessment of the topics they are dealing with. Likewise, they were called on to be prepared to debate highly controversial issues.

The delegates from the central provinces of Cienfuegos, Sancti Spíritus, Villa Clara, Ciego de Ávila and Camagüey agreed that they have to make a better use of all the advantages of social networks, especially in attracting new readers.

Attending the workshop were the head of the Ideological Department of the Communist Party in Villa Clara Wilfredo Hernández, and Joaquín Suárez, an official of the Central Committee, who insisted on the need for journalists to dominate the techniques of journalism on the net and share more on the social networks in real time, among other things.

Translated by ESTI

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